A Creator’s Guide to Transmedia Storytelling: How to by Andrea Phillips

By Andrea Phillips

The First How-To procedure consultant to Transmedia Storytelling

“Phillips’s publication is a strong instrument for a person who desires to make a occupation for him- or herself in the global of transmedia. via her tips, the reader is ready to comprehend the basics of transmedia and the facility it might have while used with a compelling and robust story."
―David Gale, govt vp, MTV pass Media

“Transmedia storytelling is a daring and fascinating new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving options in the back of multiplatform narrative. Andrea Phillips is considered one of a small handful of writers able to either working towards and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense advisor for the fun-filled and surprisingly notable global of transmedia storytelling.”
―C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A classes with the world’s top specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a progressive process for telling tales throughout a number of media structures and formats―and it’s swiftly turning into the go-to approach for a large choice of companies. in case you paintings in advertising, enjoyable, or advertisements, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, interact, and captivate your viewers, you would like this e-book. Written via an award-winning transmedia author and popular video games fashion designer, this booklet indicates you the way to make use of an analogous advertising and marketing instruments utilized by heavy-hitters corresponding to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll learn the way to:

  • Choose the correct structures on your story
  • make a decision no matter if to DIY or outsource paintings
  • Find and retain a powerful center creation group
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your individual profitable transmedia career

With those confirmed media-ready thoughts, you’ll methods to generate must-read content material, must-see movies, and must-visit web content that might basically develop higher as audience reply, give a contribution, and unfold the observe. You’ll create significant buzz with constructions reminiscent of trade fact video games and fictional personality sites―or even “old-fashioned” structures reminiscent of electronic mail and speak to calls. The extra you hook up with your viewers and the extra you get them serious about the storytelling strategy, the extra winning you'll be.

This isn’t the longer term. this is often now. this can be the way you inform your tale, contact your viewers, and take your online game to the following level―through transmedia storytelling.

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Extra resources for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Sample text

And it definitely wasn’t the project that invented the technique of creating evidence of a story and playing it out as though it were really happening. ) But it integrated all these elements into a whole that suddenly set a new bar for storytelling. The Beast was undoubtedly meant to be marketing. But to players, it didn’t feel like marketing at all. It seemed much more like one piece with the film—a single work telling just one sprawling and complex story. The Blair Witch Project hit the scene at about the same time.

But they are nonetheless an extension of the story world that serves a narrative purpose: illuminating the character and philosophy of Barney Stinson, bro extraordinaire. How I Met Your Mother is by no means alone in using the transmedia toolbox to extend characters, though most TV shows keep it to the web. The Syfy show Eureka has a Twitter account for _S_A_R_A_H_, the self-aware computer house on the show, in which she comments on life as a computerized house, talks about her romance with robot-deputy Andy, and foreshadows events that will occur in the next episode to air.

Cthalloween was a collaborative Twitter fiction project for Halloween of 2009. Participants visited the project’s main website to choose an archetype to play as: The Questing Professor, The Tormented Artist, The Suspicious Citizen, or The Gibbering Cultist. Each had a timeline describing what kind of events should take place at what point over the course of the night. And then it was in the hands of the audience: participants used their personal Twitter accounts to tell the story of their own fictional experiences on the night when Lovecraft’s Elder Gods awaken.

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