By Christof Mauersberger
This publication examines democratizing media reforms in Latin the USA. the writer explains why a few nations have lately handed such reforms within the broadcasting area, whereas others haven't. via providing a civil society standpoint, the writer strikes past traditional debts that understand media reforms basically as a sort of presidency repression to punish oppositional media. as an alternative, he highlights the pioneering function of civil society coalitions, that have controlled to revitalize the controversy on communique rights and translated them into particular regulatory results reminiscent of the promoting of group radio stations. The publication offers an in-depth, comparative research of media reform debates in Argentina and Brazil (analyzing Chile and Uruguay as complementary cases), supported by way of unique qualitative study. As such, it advances our realizing of the way transferring strength family members and social forces are affecting policymaking in Latin the United States and beyond.
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Habermas thus saw the growth of modern mass media quite critically. The professionalization of the publishing industry, the emergence of electronic media, the increasing relevance of advertisement, and the fusion of entertainment and information undermine the conditions necessary for discursive communication. The public sphere becomes more fragmented, making its autonomy vis-a-vis other spheres precarious (Habermas 1992: 436f; Piccato 2010: 168). The early venues of the public sphere are crowded out and political debates are substituted by the consumption of culture.
While the market failure induced by concentration tendencies can be addressed by antitrust regulation, a second critique refers to the role of advertising and points to a more fundamental limit of commercial media markets. In any media financed primarily through advertisement, the relationship between producer and consumer is mediated by the advertiser. Here, media production is not paid for directly by the audience but by those placing the advertisements. While the size of the audience is a central factor in determining the price, this relationship is distorted by the fact that for advertising, certain audience groups—those with consuming power—are more attractive than others (Bresnahan 2003: 42).
J. (2004). Zwischen Diktatur und Demokratie. Stufen der politischen Entwicklung in Lateinamerika im 20. Jahrhundert. In M. Kaller-Dietrich, B. Potthast, & H. W. ), Lateinamerika. Geschichte und Gesellschaft im 19. und 20. Jahrhundert (pp. 27–43). Wien: Promedia. Ramı´rez Voltaire, S. (2004). Neue demokratische Formen in Bolivien? Von der dezentralen Rebellion zur "Neugru¨ndung der Republik". In O. Kaltmeier, J. Kastner, & E. ), Neoliberalismus, Autonomie, Widerstand. Soziale Bewegungen in Lateinamerika (pp.