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Additional resources for Beijing Jeep: A Case Study Of Western Business In China
One typical ideological battle involved China's auto industry. " The workers had learned a lesson about relying on foreigners when they discovered that they were unable to obtain spare parts for an imported tractor truck. 8 The turning point came in the fall of 1976. In China Mao died, and within a month Jiang Qing and the other ultraleftist leaders later branded the Gang of Four were thrown into jail, clearing the way for Deng's rise to power. Meanwhile, in the United States, Jimmy Carter won the presidential election, thus bringing to the White House a Democrat with no political obligation to the right wing of the Republican Party on the issue of breaking with Taipei and establishing diplomatic relations with Beijing.
Clare thought they had a third-rate international operation? sure, they had some big plants in Europe, but when you looked around the world, they really weren't very aggressive. They wanted to sit back in their offices at home and write orders. When Clare was selling engines for Cummins, his leading American competitor, GM's Detroit Diesel division, was a pushover. You could go into the lumber camps in Borneo selling to the truck owners and find that they had never even seen a Detroit Diesel man in there.
They wanted to sit back in their offices at home and write orders. When Clare was selling engines for Cummins, his leading American competitor, GM's Detroit Diesel division, was a pushover. You could go into the lumber camps in Borneo selling to the truck owners and find that they had never even seen a Detroit Diesel man in there. Yet at the time it seemed as though all the talk about the competitive nature of doing business in China was exaggerated. China came to Jeep. China wanted Jeep. Or so it seemed.