BRICs and Beyond: Lessons on Emerging Markets by Stephanie Jones

By Stephanie Jones

BRICs and Beyond is a world company government textual content written particularly for government and MBA scholars. it really is in line with broad consulting in rising economies and several other years of expertise educating government MBA classes all over the world. the writer has consistently confronted the matter that the to be had textbooks for instructing foreign enterprise centred nearly solely on examples of Western multinationals for case illustrations. within the strategy of getting ready instances closer to the rising marketplace she labored in, the writer discovered that the usually attention-grabbing, often insightful and constantly varied method of company illustrated through those instances might be required analyzing for MBA scholars in normal Western environments too.

With its wide selection of present case illustrations and concise summaries it is a new-generation textual content that would welcome present day MBA scholar to the broader global of twenty first century overseas business.

". . . this ebook is required not just since it appears to be like at enterprise from the BRICs issues of view; it additionally seems at enterprise from the perspective of tomorrow's enterprise leaders and the demanding situations that they're going to need to cope with." --Professor Jonathan Gosling, Centre for management stories, and co-founder, The One-Planet MBA, the college of Exeter, UK

". . . Stephanie Jones advises Western companies on doing enterprise in rising economies in a refreshingly straight forward demeanour, integrating in a unique approach her 3 a long time of world, functional adventure with the day-by-day barrage of reporting at the BRICs--distilling from those many classes and rules. . ." --Extracted from the Foreword, via Professor Wim Naudé, Director of study, Maastricht institution of Management

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Additional info for BRICs and Beyond: Lessons on Emerging Markets

Sample text

Dumping is going up in the world The size and power of China is a risk to the rest of the world in this aspect, so inflation on the increase in China could potentially lead to another global recession. Meanwhile China has often been accused of dumping and unfairly undercutting competitions – and European countries have started to complain that government subsidies are being used to boost sales of Chinese products. For example, China’s magazines and catalogues are often printed on especially high quality and expensive paper – which, the EU complains, is supported by the Chinese government in unfair competition against European products.

Definitions of piracy vary – the International Marine Board sees it as ‘an act of boarding any vessel with the intent to commit theft or any other crime and with the intent or capability to use force in the furtherance thereof’. indd 30 21/05/12 12:12 PM Country Risk 31 describes it as ‘armed robbery against ships – any unlawful act of violence or detention or any act of depredation or threat thereof. . directed against a ship or persons or property on board such a ship’. Recent research findings point to the irony of pirates attacking ships that are carrying food aid from developed countries to alleviate poverty and starvation in their own countries.

There are many more ‘niche’ risks not covered in some of the topics above, and it is impossible for any text to cover all of them. indd 38 21/05/12 12:12 PM Country Risk 39 instance, some countries are too risky for business dealings as they are under sanctions; there is also the issue of tit-for-tat risks, when politicians and other non-business leaders upset other countries, with whom their nationals are doing business; ‘tarred with the same brush’ risks can cause problems when honest companies seem to be too closely related to dishonest ones; some countries are not as ‘independent’ as they seem, and another country might be directing its policies from behind the scenes; protectionism, or preferential treatment for domestic business in competition with foreign entrants; high unemployment in a country and the dangers that brings; and a tendency towards dumping of cheap products, also in unfair competition – all these risks add to the picture of the extremely risky nature of doing business in still-evolving BRICS and beyond and emerging markets generally.

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